The McLean PR Group is a marketing and public
relations firm with a focus on video production, including all
facets of branding using streaming video, events coverage and films
and documentaries in engineering and social responsibility.
The McLean PR Group employs professionals that are dedicated to
their mission and passionate about the projects. We select and
produce stories and support products and projects that have an
endearing message. Our corporate culture provides the environment
that supports engagement with multiple points-of-view. As a small
business, it is important to be flexible and open to ideas. It is
the small businesses that will flourish in the next decade.
Nurturing a small business, particularly in these economic times, is
a constant process. Several of the issues that we have had to deal
with include the usual difficulties of managing tight budgets and
resource allocation. For our work, time is of the essence, so the
pace of bringing together a team to deliver the message can be quite
hectic. The key is to keep the team focused and engaged. The
challenges of finding a place in the new media are a continuing
effort as it is new ground that industry, and society, are just
figuring out.
The McLean PR Group is involved with several local charitable
organizations, including CharityWorks in McLean, VA. The president
of The McLean PR Group is an avid supporter of the arts and is on
the board of the Duke Ellington Fund that supports the Duke
Ellington School of the Arts. The McLean PR Group combines the
passion for messaging and outreach with interest in projects that
advance good dialogue and have a redeeming social value. This makes
the work fulfilling: engagement and empathy with our clients, whom
we also consider our friends.
Our Business ethics can be summed up in one phrase: Good Karma leads
to Good Business. With so many pressures and competing interests
coming from all directions, it is easy to develop practices based on
this simple phrase, for it simplifies the discussion when a vexing
problem, with potential ethical overtones, comes to the table. When
confronted with a complex issue, we fall back on this simple mantra
because it breaks the problem down.
Our customer service policies and practices are based on an empathy
for the client and an understanding of our role in making them look
the very best they can. When we develop a message, we get inside the
story, so to speak, to find out the motivations and highlight the
personal journey that our client is undertaking. These make the
*best* stories, for they reach beyond the product message and get at
the soul of the company.
Our efforts for Washington Laboratories and ATCB, two tight clients,
have resulted in a unique video channel called
EspressoEngineering.TV. We have developed several dozen short films
and convey these films to the engineering community. Our vision was
multi-fold: grow exposure for our client and reach into the
engineering community, which has the unfortunate stereotype of a
dull business. We think to the contrary. Engineering fills a pivotal
and critical role in our daily lives, in so many ways. Often, the
general public doesn't have a chance to see the engineering
community as it is: colorful, complex and entertaining. This
initiative has raised my clients' brand awareness as well as
elevated the status of the individual in the companies, whom we get
to participate in the films. This, again, creates the good karma
that keeps people engaged and raises the standards by which our
client can perform: it's all on film!
Our competitive advantage linked to our network of talent and
supporters for we can draw from a mix of influences in the
engineering industry, the food industry, the not-for-profit world
and associations. Why is this a competitive advantage? It is more
that the network, it is the meme of our work.
McLean PR Group tells interesting stories and makes heros out of
ordinary people.